Prensa

Spanish for press, Prensa is a new series from Cyrus Highsmith. He arrived at this family’s character through his process of “wrapping outside curves around the inside, deliberately creating tension between the two,” a technique epitomized in Electra, a 1935 bookface by twentieth-century master W.A. Dwiggins. This tension really appears in the italics,which stray from the traditional forms to balance simplicity with vitality; FB 2003

Custom styles of Prensa Condensed are available for licensing. Please call or email us with your inquiry.

Among other uses, Prensa is recommended for Newspaper and Magazine use.