Poynter Old Style Text

Rising cost of newsprint lifts expenses globally and publishers narrow the page, pinching columns. How to retain copy without losing readers? Oldstyle diagonal emphasis fits more characters per line. Familiarity forms the heart of readability. Sponsored by Poynter, Tobias Frere-Jones returned to the romans of Hendrik van den Keere, wellspring of our oldstyle tradition, and fashioned the ultimate in serene, readable newstext; FB 1997

Poynter Old Style Text is part of the Font Bureau Readability Series, and is not available for purchase via our website. Please email us with your inquiry. For a pricelist, please see our Readability Pricing (PDF file).

Among other uses, Poynter Old Style Text is recommended for Newspaper and Magazine use.